That video went viral and thousands of people from across the country started texting in asking how they could get 하드Nectar. We turned to TikTok to share our story and put our phone number in the video just to see if we had completely missed on this idea, or if there were actually people out there that believe in our idea as much as we did.

The store owners didn’t want to take a risk at the height of Covid on a brand with 0 followers on social media and 0 proven sales. We went to over 200 liquor stores in LA and although no-one flat out said no, no-one said yes either. Covid wrecked us in so many ways but we persevered and put almost all of our small life savings into the business to just get to the point where we had a few pallets of product and could get to selling. We set out to create 하드Nectar, the first asian-inspired hard seltzer, at the end of 2019 with plans to launch in Spring of 2020 but no-one saw covid coming. In a year that literally was defined by people separating themselves from one another, people coming together and supporting us is what completely change the course of our business overnight. It’s almost cliche to say but 하드Nectar would be nothing without our community of fans. Hi John, what do you attribute your success to? We had the good fortune of connecting with John Dalsey and we’ve shared our conversation below.

Nectar hard seltzer